Yesterday, I was pursuing the local market aisles for canned Jones soda, when I came upon Boxed Water on the top shelf; a place where it’s easy for me to make eye to product contact. I took a closer look and thought this find was quite intriguing and questionable. Why would I want to drink boxed water? I’m a water bottle kind of girl, who can be found toting my colorful bottle everywhere I go in this sustainability focused world. I continued to stare at the white box pondering two thoughts. 1) Does it break down better in the environment than plastic bottles? 2) Is there really a market for this?
Reminded to stay on mission for the sodas, I turned on heel, walked five steps away from this interesting find, turned around and planted my feet where I stood before. I was in a stare down with Boxed Water and I’m sure I looked like a weirdo in the market befuddled by this product. I slowly pulled out my phone, took a picture and sent it to my closest friends, still not understanding why I found this first so appealing and second wonder who would buy into this strange concept.
So naturally, when I got home, I put on my research hat to find out about the Grand Rapids, MI based product Boxed Water and found some “pure and simple” concepts from their view. You can read about them here. There’s only one thing I would need to mentally get past before drinking out of this box, the feeling that I am drinking milk from the white carton.